Blog promotion In 2020: How to promote your blog efficiently

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Already own your personal blog? Nevertheless, you aren’t satisfied with your traffic growth? Evidently, you have to master some blog promotion tools. How do you promote your blog? As a matter of fact, creating and posting unique and valuable content isn’t sufficient to gain huge visibility on the web. All your efforts can be wasted unless you leverage blog promotion strategies.

In this article, we have assembled different strategies and tools for blog promotion. Some of them are completely free and requires time investment only but if you crave to speed up your blog promotion you can try to invest some money in your blog, like any other business, blogging likewise need some investments.

We’ve arranged them into sections so you can choose one at a time.

You can choose the best looking tools for you. Pick one or two that you feel comfortable with and apply consistently until you enjoy the first results. Then evaluate your results.

And remember that the valuable content is the body of your blog but the blood is the traffic, without a process of traffic generation your blog will die

Part 1 – Get ready to start

Part 1 is all about putting your website and content in better condition to expect the highest possible chance of success on the blog promotion. Before to try to leverage other blog promotion tools you need to improve your blog structure.

1.1 – Site optimization (Technical SEO)

In this section, you’ll learn about the essential elements you need to implement to ensure your WordPress site is running fluently.

  1. Visitors have an agreeable experience finding their way around your site
  2. Search engines can find and index your site freely

Choose your hosting

Selecting a trustworthy web host should be taken seriously. If you choose a poor quality web host (and there are plenty of them around), then you’ll suffer from periodic technical problems. And, more importantly, if your visitors have a miserable experience, then they’ll move on to another site.

Loading Speed

Nobody likes waiting for a slow loading website. Plus, Google favors fast loading sites. Even if you have good hosting, there are still a few improvements you can make. For instance, WPX Hosting recommends using the W3 Cache plugin to make your web pages load faster.

Care About Security

Today you can find many blogging platforms but WordPress is the most popular among them, and with so many sites to target, it’s highly seductive for hackers. If you don’t anticipate some security measures, you will get attacked at some point. Depending on your hosting service, you might already have robust security measures in place. Nevertheless, if you don’t, then there are a couple of security plugins we recommend for your use.

Choose Your Theme

There are thousands of WordPress themes to choose from, both free and paying. The only disadvantage with some free themes is that the developers neglect them and they become outdated. Moreover, if you consider your blog as a business don’t hesitate to make some investment especially a professional-looking them will provide some authority to your blog.

Add Plugins

We’ve already mentioned some WordPress plugins, and we’ll suggest more along the way because they’re an integral part of WordPress. Our advice here is simple: only use plugins from a trusted source and don’t surcharge your blog with plenty of useless plugins because it can slow down your blog work.

Indexing and crawling

One of the crucial things for your blog vitality is the highest number of your pages indexed by Google and other search engines. You need to know that for your blog to be successful it indispensable to be findable. And the way that takes place is through Google and other search engines being able to crawl and index your site via a Robots.txt file. You need to create your own with the aid of one plugin.

Without external links the Internet wouldn’t exist – there’d be no possibility to navigate from one site to another. Furthermore, without internal links, your readers wouldn’t be able to get from page to page on your site. So here’s what you need to do:

  • Internal links – When you publish new content on your blog think about existing posts and pages you could link to. And also, think about existing posts and pages that could link to your new content.
  • External links – Include links to relevant pages on other sites from your content. There’s bound to be some high-quality, authoritative pages you’ve researched when writing your content, so link to them, and let the site owner know, too. (It’s the start of influencer marketing – later.)
  • Broken links – Unfortunately, internal and external links don’t last forever – URLs change, content gets moved around, and sites disappear. So you need to make time to find and fix your broken links.
  • Redirects – Sometimes you need to change the URL of your pages or domain. WordPress sometimes implements redirects but they’re not always reliable. Instead, you could use the free Redirection plugin. But, from a performance perspective, it is worth adding redirects manually if you’re comfortable doing it.

Analytics tools

Analytics Tools are crucially important for any blog promotion. They’ll help you understand how people are interacting with your website. Assuredly you have to spend time creating and promoting your content, but in order to achieve a high level of productivity, you need to clarify what keywords want to know which content is most popular and what promotion method drove visitors to your site. Most bloggers use Google Analytics to track their website data, but there are other tools available.

1.2 – Content planning and research

In section two, you’ll learn about researching and planning the content for your audience.

Choose your niche

Before you start creating content for your blog, you need to have a clear idea of your niche, or topic, and the four or five categories that support it. If you choose a topic that nobody is interested in, then cant expect huge traffic and consequently good monetization.

It’s worth checking Google Trends to see how interest in a topic is increasing or decreasing over time. Here’s an example of the term “content marketing”:

Google Trends Content Marketing

Research keywords and topics

When you’ve chosen your niche, you can start planning what content to write. Keyword research involves finding the keywords (or search queries) that represent your blog and this is one of the processes you have to be careful with, especially by selecting keywords able to provide some traffic to your site. The importance of well-choosen keywords must be axial in your blog promotion strategy.

Know your audience

Before you start creating content, you need to observe your audience. Take some time to build a picture of who you are writing for and then tailor your content accordingly.

Consider content type

Now you have your niche and keyword topics selected, you should consider what type of content you’re going to create.

Research by BuzzSumo –showed that infographics and list posts received more shares than other types of content:

Content Type

We’ve experienced this with our posts at Blogging Wizard. And for infographics, they perform especially well on Pinterest.

1.3 – Content optimization (OnPage SEO)

In this section, you’ll discover how to optimize your content on every page before you hit publish.

Add meta tags to your title, URL, and description

If you use the Yoast SEO plugin for WordPress, you’ll get prompted to complete these three fields:

  1. Title – Try to put your keyword at the beginning of your title, if possible.
  2. URL – Use short URLs that include your keyword
  3. Description – Write curiosity-inducing meta descriptions that suck people in
Yoast SEO Fields

The snippet preview shows how it’ll look in the actual SERPs:

SERPs

Include keywords on your page

Try and include your target keywords in some of the following places:

  • URL
  • Page Title
  • Main Heading (H1)
  • First paragraph of the page
  • Page subheadings (H2/H3 etc.)

It’s not necessary to have them in every location, (and you certainly shouldn’t force your keyword into those places just for the sake of it), but it will help to optimize your page.

Optimize your images

In order to expect a fruitful blog promotion, you need to consider seriously the images optimization on your blog, especially of their`

  • Dimensions – Make your images the right size for your blog page. For example, on my blog, I make sure the images are 600px wide, so they fit in with the theme and design.
  • File size – Make sure you compress your image files with a tool like TinyPNG or Kraken before uploading to WordPress. These programs can reduce file sizes by as much as 65% and help to make your blog load and run faster.
  • Alt text – Always add a meaningful description to the Alt Text on your images. This helps visually impaired readers understand what the image relates to, and it also helps search engines index your images.
Image Optimization

Start building your list

Email marketing, as you’ll discover in Part 2, is one of the best ways to promote your blog as you have a direct connection with your fans. But first, you’ll need to build a list of subscribers. And for that, you’ll need two essential things in place on your blog:

  1. An easy way for people to sign up to your list.
  2. A compelling reason to join your list, often referred to as a ‘lead magnet’.

Encourage social sharing

Getting other people to share your content on social media is a bonus for you. By the same way having some awesome content to share, you need to prompt users to share it. You can maximize your blog promotion results by placing visually attractive Social Sharing Buttons and Click To Tweet Widgets on your blog with a social sharing plugin.

  • Social Sharing Buttons – You don’t have to include every social network, only those appropriate to your blog. Look to your left to see an example of the buttons we use on Blogging Wizard.
  • Click To Tweet Widgets – You can highlight a quote or phrase so that it stands out and encourages readers to share it. Here’s a live example we added to the post using Social Warfare:

There are lots of social sharing plugins for WordPress, so we narrowed the options for you.

Content presentation

Finally, we need to cover a few points about your content because you’ll need to write quality content so that it’s easier to promote:

Headlines

The headline is the first thing a reader sees, on social media or search results pages, so it has to make an impact. Start with an attention-grabbing headline and then make sure your content stacks up to what you promised. Take your time to create the best headline possible.

Content length

Several studies have concluded that longer blog posts get:

(a) More social shares:

Social Shares Word Count

(b) Higher search engine ranking:

SERPs Word Count

However, you need to take into account your niche and the goal of your content. Longer content may appear to perform better but remember, word count only matters when you write quality content – 5,000 words of drivel doesn’t benefit anyone.

[note]Note: Your content should be as long as it needs to be to get your point across, in the most effective way possible.[/note]

Content layout

You need to make your content easy to consume. Most readers scan web pages, so you need to give them markers to stop them in their tracks and highlight key points using subheadings and bullet points.

Make your content more visual by using relevant images, videos, screenshots, and diagrams. Research from Nielsen says:

Users pay attention to information-carrying images that show content that’s relevant to the task at hand. And users ignore purely decorative images that don’t add real content to the page.

Part 2 – Blog promotion

In Part 2, we’ll take a look at the different ways you can promote each blog post. This is not meant to be an exhaustive checklist that you should follow religiously. Rather it’s a list of ideas you can try, and see which works best for you.

2.1 – Email marketing

In spite of all the latest marketing methods, email remains the most fruitful and cost-effective:

  • In the UK, the average ROI for email campaigns is £38 for every £1
  • In the US, it’s $44 for every $1

It’s still the favorite means of communication for many people, with the number of worldwide users expected to reach 2.9 billion by the end of 2019.

Email your list

In Part 1 we talked about list building. Now it’s time to use that list.

Emailing your list of subscribers is one of the best ways to start driving traffic to your latest blog post. But don’t leave it there. Ask them to comment, like, and share it with their community so that you can reach a wider circle of people.

And it stands to reason that if someone is already a subscriber, they’ll be more likely to share your content with their followers.

Use an email signature

Insert a link to your latest blog post in your email signature. It’s a simple and subtle way to get your content promoted. And you never know which recipient might click and read. Try WiseStamp for a professional email signature with links to your social profiles and latest blog post:

Email your contacts

Now and then, email your contacts (friends, family, etc.) and ask them to share your latest blog post. You never know how far the ripple effect will spread. Always ask politely and offer to help them in some way.

Ask a colleague to email their list

If you have friends and colleagues working in the same or a similar niche, then you could ask them to email their list. Perhaps you could agree to do the same for them in return. But again, don’t do this for every post you publish.

2.2 – Social media marketing

Sharing your content on social media is still an excellent way to get more visibility, and ultimately increase traffic and shares. But it’s not just a case of posting once on Facebook and then moving onto something else. You need to have a social media marketing strategy in place:

  • Focus on the most relevant social networks for your blog.
  • Engage with people on those platforms including influencers and brands.
  • Participate in social groups to grow your social media reach.

Maintain a regular presence on your chosen social networks and post consistently. Don’t just turn up when you have a new blog post to share. Social media is a two-way channel, so engage with other people by liking and sharing their content.

Vary the message in your social media posts to suit each network. For example, tools like Blog2Social and Sendible allow you to tailor your posts per network by using a long or short message, adding relevant hashtags or mentions, and selecting a portrait or landscape image.

Sendible also offers content recycling so you can continue to promote your blog content on a regular basis, as well as a social inbox so you can manage replies and engage with your audience.

Reciprocal sharing sites

These next social sites all work by reciprocal sharing. You earn ‘credits’ for sharing other people’s content, which then allows you to post your content and get it shared by others.

  • Triberr is a powerful way to promote your blog. Each of your blog posts will be imported automatically (via RSS), but you can edit the import if you wish. For example, you can add your featured blog post image to make your post stand out in the stream. Remember to get engaged with your tribemates and share their content.
  • Viral Content Bee lets bloggers promote their content on Twitter, Facebook, and Pinterest. When you’ve earned enough credits by sharing other people’s content, you can add your post to get it promoted. For best results, connect with and share content from your niche.

Social bookmarking sites allow users to post their favorite stories, images, and videos and use tags to organize them. Other users can take these ‘bookmarks’ and add them to their own collection or share them with even more users. Most of these sites also have a voting system so members can ‘upvote’ their favorite posts, which rise to the top and gain more exposure.

  • Reddit was never intended to be a directory of links like other bookmarking sites. It consists of smaller interest-based communities called subreddits. Some subreddits don’t allow you to share links, in which case you’ll have to write original content for your community.
  • Flipboard is more of a social magazine-style app than a traditional bookmarking site. But you can also create your own magazines by selecting “flip it” to republish posts and share with your followers.
  • Digg is one of the top bookmarking sites. If your blog post is shared and upvoted onto the home page, then you can expect plenty of traffic.

Niche social bookmarking sites

Sharing your content in niche-specific sites will generate more relevant shares and traffic because your content has the right audience and will impact enormously your blog promotion.

Here are a few examples to choose from:

Social groups, communities, and forums

Online communities give you the opportunity to contribute, build relationships, and establish your authority. But, like Reddit, it won’t work if you only drop links. You have to provide more value by getting involved in discussions.

Look for established groups that are active and have good moderation. And use the platforms that suit your niche:

  • Facebook groups
  • Pinterest groups
  • LinkedIn groups
  • Web forums
  • Quora

2.3 – Content leverage

If you only write a blog post and publish it on your own blog, then you’re missing out. But by leveraging your content, you can get it in front of a larger audience.

Here are four ways you can try:

Content curation

Some sites allow you to curate your content into lists and collections. For example, if you were in the gardening niche, you could create a topic on ‘Hardy Bi-annuals’ and then save content to it that includes some of your posts.

Here are a few sites where you can curate your content:

Content aggregators

Content aggregators collect content from other websites and “aggregate” it into one easy-to-find location. It’s not classed as copyright theft as long as the aggregation site clearly states and links to the source, and doesn’t republish the content in full. Plus it’s a win-win:

  • Visitors have access to all content in one place.
  • Creators get their content in front of a larger audience.

Here are some of the most popular content aggregators:

Content syndication (blog republishing)

According to Search Engine Watch:

Content syndication is the process of pushing your blog post, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites.

Best practice is to publish on your blog first, wait a few days (minimum) until Google has indexed your post, and then republish on other platforms like Medium and LinkedIn.

Alternatively, you could post a snippet or a taster of your post on the syndication sites with a link to your full article.

Either way, it’s an opportunity to get your content in front of a larger audience.

Content repurposing

Content repurposing is all about turning your initial blog post into another format like an infographic, a video, a podcast or a Slideshare presentation.

What’s more, he published the infographic on another site so he could reach an even wider audience. The initial blog post had over 5,000 visits and 2,000 social shares, while the infographic has brought in an additional 35,000+ visitors.

There are a number of  ways to position your infographic. You can use graphs, flow charts, tables, timelines, and more. And there are plenty of other content types to explore.

2.4 – Relationship marketing

Running a blog is doomed to failure if you try to do everything on your own. There’s a whole blogosphere out there that you can tap into. All it takes is for you to build relationships with the right people. And like any relationship, that means you need to give and take.

Jason Quey, writing about his experience of working with 1000 influencers, summed it up perfectly:

Be a giver, not a taker.

In this section, you’ll learn how to promote your content with the help of other people.

Influencer marketing

Influencer marketing involves connecting with and asking individuals that influence your target audience to help promote your content rather than trying to reach that audience on your own.

Here are three ways you can use influencers to promote your content:

  • Mention influencers in your posts (individuals or expert roundups)

There’s no better way of letting an influencer know how much you value their work than by including a relevant link to them in your blog post. And as long as it’s high-quality content, they’ll be more than happy to share it with their audience, which will undoubtedly be more extensive than yours.

  • Interview an influential blogger

Taking it one step further, why not ask an influential blogger for a quote or two in your new blog post. It’s a great way to add some unique content to your post that differentiates it from others. If you ask politely, most bloggers will be happy to oblige. And, again, when it’s published, they’ll share it with their followers.

  • Invite influential bloggers to contribute to your blog

One of the most overused blog promotion tactics is to write an Expert Roundup. What started out as a valid idea has been overcooked. Now you see posts like “143 Experts Tell You How to Boil an Egg.”

Along the way, the emphasis switched to getting as many experts as possible involved so that the blog post would get shared by more people.

You don’t have to do that. Go for quality rather than quantity and conduct a group interview with five to seven influencers who can add real value to your post and share it with their audience.

Blogger outreach

Blogger outreach is similar to influencer marketing. It’s another way of asking for help from influential people in your niche.

The focus is not simply to have an influencer with a large audience plug your product.

Instead, blogger outreach is more focused on forming content partnerships, guest blogging, or backlink acquisition.

Blogger outreach is one of the most effective ways to promote your content, but there’s a right way and a wrong way to conduct your outreach.

Guest blogging

Guest Blogging is still one of the most effective ways to promote your blog.

The key to making it work is to write your best content on relevant blogs in your niche that have a high volume of followers and subscribers. Include a link in your author bio to a landing page on your site where visitors can get an exclusive download or find more about your services.

You may not see overnight traffic flooding back to your website. But it’s still a good way of building your authority and becoming recognized in your niche.

Blog commenting

When you start commenting on the top blogs in your niche, you’ll get the attention of other commenters and the blog owner. If your comment is useful, then other readers will go and check out your blog. And, ultimately, you might even get an invitation from the blog owner to write a guest post.

But, more than anything this is about relationship building – some great connections and friendships can come out of it as a result.

It’s those friendships and connections that will help you promote your content better in future. Just be sure to avoid dropping links to your content within comment itself.

2.5 – Paid marketing

So far, we’ve used ‘free’ blog promotion tactics that have only consumed your time. But there are some paid alternatives to promoting your content, so let’s take a look at a few options. Don’t hesitate to put some money into your blog to enjoy the expected results as soon as possible.

Social media advertising

As social media organic (non-paid) reach declines, you may want to consider paid advertising. Researchers predict that spending on social media advertising will reach $31 million by 2019.

Each social media platform has different demographics and advertising formats. For example, there’s:

So you need to consider:

  • the best social network for your campaign; i.e. where your audience hangs out
  • the best advert format; e.g. images, video, text
  • the costs per network and your budget

Aside from the leading social networks above you may want to consider:

  • Quuu Promote allows content creators to submit their content into the Quuu content curation system. Once the content is approved, it’s shared by other business owners on social media. Promotion costs vary depending on the content category.
  • Reddit is one of the biggest online communities, with an estimated 17 million monthly users. Its advertising costs are cheaper than traditional social sites. Check out Nate Shivar’s guide on how to advertise on Reddit.

Content discovery platforms

Content discovery platforms – sometimes called Native Advertising – like Outbrain and Taboola provide another option to promote your content.

The native ads are designed to look and feel like they belong on the publisher’s website. They usually appear at the end of an article presented as: “You May Like”, “Recommended For You” or “Promoted Stories”.

Here’s how a Blogging Wizard post might look via Outbrain:

Outbrain Example

Search advertising

Search advertising places advertisements in search engine results. It’s also referred to as PPC (Pay-Per-Click) advertising because you have to pay a small fee every time somebody clicks on your ad. You’ll see them at the top of Bing and Google SERPs denoted with an ‘Ad’ icon:

Google Adwords

Part 3 – Measuring your blog promotion

How do you know which blog promotion strategies work? By measuring results.

3.1 – Web analytics

Way back in Part 1 we mentioned installing and using some web analytics tools. Now’s the time to see what data they have for you. Whichever web analytics tool you use there’s going to be a lot of data to work through.

In Google Analytics, you can check the ‘Acquisition’ section and ‘Channels’ to see where your blog visitors have arrived from:

Google Analytics Channel

Here’s a brief overview of the different channels you are likely to come across in Google Analytics:

  • Organic Search – Visitors who come to your website from search engines; e.g. Google and Bing.
  • Direct – Visitors who come to your website without a traceable referral source; e.g. after typing your URL into their address bar or using a bookmark on their browser.
  • Social – Visitors who come to your website from a social network; e.g. Facebook, Twitter, etc.
  • Referral – Visitors who come to your website from another website by clicking on a link.
  • Other – Visitors from traffic sources where the UTM_Medium parameter is incorrect.
  • Paid Search – Visitors who come to your website from a paid search advert; e.g. Google AdWords
  • Email – Visitors who come to your website after clicking links in your email marketing campaigns.

The bottom line, Google Analytics is only as good as the data going in. So if you want to track your data diligently, then you need to build your tracking parameters correctly on all the links you can control.

3.2 – Social media monitoring

As well as web analytics tools you can use social media monitoring tools to check how your blog posts are performing. Google Analytics is not brilliant at tracking social media. But there are plenty of other tools available so you can see which platform is best for promoting your blog content.

Already promoted your blog and want to begin the monetization? Then Read This Article https://www.successblog.org/2020/01/13/how-to-monetize-your-blog-efficiently-in-2020/

Conclusion

With so many blog promotion technics listed here, it’s impossible to use them all at once.

You have to start off with one or two strategies and see what works best.

Then try adding another one. And then another. Until you find works for you.

It might be that one tactic works for one blog post and a different tactic works for another, dependent upon your content and audience. Try not to be too precipitate when eliminating a strategy as some might take longer to work than others.

Eventually, you can assemble everything that works into a unique blog promotion strategy and rely on it.

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  1. Stephen Greene
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    Hello,

    Would you accept a guestpost about home improvement or other construction related topics? The article would be well written and 100% original.

    Thanks

    Stephen

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