The creation of a successful blog can drastically improve your life by becoming a lucrative online business, moreover, your website can serve as an online catalog for your existing business, products, and services by unveiling new markets. Additionally, you can market your business offerings to additional potential buyers by advertising your website online through paid ads, and in print by adding your website address to your business cards, product inserts, email signatures, and other relevant items.
Even though a successful blog isn’t built in a day or a week, don’t get desperate, the hard work always paid off, with some efforts in a reasonable time, you can see the results that you are carving about. Follow these 11 steps in order to create a successful blog.
Improve Your Blog Design, Look professional
Surely the presence of good and original content is one of the preconditions of growth for a successful blog, but don’t forget great content deserves a great-looking website. But a successful website relies on more than good color choices and pretty fonts, and first impressions also matter on the Internet. A well-designed blog must assure good readability and usability for the readers, you need a blog that the readers will want a return to.
If first-time visitors are bombarded with ads, can’t find the content they want or your site’s not updated frequently, chances are you’re going to lose that visitor forever. If your blog operates on WordPress you can easily find a professional inexpensive theme and offer a professional look to your blog.
Premium, Free or Freemium Content?
If, instead of selling products or services on your site, you sell content such as instructional ebooks or educational courses, deciding whether to offer free content, paid content or a mix of both is a crucial step in your site’s plans.
This measure can critically reduce your traffic because with the accessibility of a lot of free and valuable content on the internet it’s hard to convince your visitors to pay for your content. Some of your visitors will turn aside from your site the second they see that your content is payable. However, offering some free content as a teaser for your paid content can help you build an audience and convert those users viewing your posts for free into paying customers who are willing to pay to unlock your entire content.
While most Internet users are used to getting the content they want to read free, a recent study shows more people are opening up their minds and their wallets to sites with paywalls as long as the content is valuable. Still, you should balance all three options cautiously to escape shocking your readers with a big change to your site down the road.
Generate Organic Website Traffic
The most beautiful, well-designed website won’t bring in any money if you’re the only one who’s clicking through the pages. Becoming the number one resource readers turn to online takes time, lots of solid content and a long-term plan. In order to become a successful blog owner, you have to master SEO technics and be able to generate huge organic traffic.
Key elements you can start using on your website right now, such as targeted keywords added into your site’s articles, product titles, product descriptions, and text links, can increase your website’s traffic and get you well on your way. These keywords help readers find your site more easily in search results and keeps a flow of traffic coming to your site daily.
Make Your Site Alluring
Site owners often focus on boosting the number of their unique visitors but don’t focus on keeping them clicking once they arrive. A successful blog doesn’t just land that unique visitor hit, the content motivates the user to click deeper and deeper into the site, to navigate from one post to another.
Make your site sticky, or make those visitors stick around, by having great product offerings and enhancing your content. Use more appealing photographs, add polls or questionnaires, add a blog with a base of useful articles on subjects relevant to your website’s customers, and other items that will maximize clicks and build loyal site visitors at the same time.
Use Killer SEO to Clobber the Competition
There are billions of websites out there competing for clicks. Landing in the top position on page one of the major search engines is impossible without search engine optimization. Print and broadcast outlets use absolutely different approaches to target their audiences.
Online, though, content doesn’t get read if it’s not properly optimized for search. Your site’s content writers have to thoroughly understand how to use Search Engine Optimization (SEO) techniques to write your website’s content or you’ll never gain any traction in search engines’ results pages.
Generate Revenue Without Scaring Away Your Visitors
When websites first started appearing on the Internet, many webmasters relied on banner ads to generate income from their websites. Then pop-ups, pop-unders, page peels, and flashing banners became saturated and started overloading Internet users.
Over the years, new options of earning money with your blog have emerged without surcharging your site’s visitors with embarrassing ads. Explore other options to create website revenue streams besides the classic banner ads, such as selling other peoples’ products and earning money as an affiliate seller, or by writing sponsored posts. You may not get rich overnight, but you will be able to feel the results in the close future.
Motivate advertisers to leverage your traffic
It seems like an easy way to earn money online. Offer ad space on your site. Put a price tag on it. Wait for advertisers to flock to your site and fork over their cash. However only in the condition of high quality and intense traffic, you can seize the attention of advertisers if your site generates such kind of traffic then feel free to try to monetize your blog on different advertising companies for example (buysellads.com). The competition is very brutal in the area of online advertising. You have to convince a potential advertiser the benefits of online ads and how your site traffic can perform leads for them.
Develop a Social Media Strategy
Actually, social media is considered as a powerful traffic generating machine. Attract traffic to your site through social media. Encourage your journalists to use social networking to keep readers coming back to your site for the latest news. Get site visitors through Facebook and boost your site’s recognition on Facebook to bring your site’s visitors back multiple times a day.
Track Your Traffic
Use Google web analytics tools to track your site traffic particularities and his interaction with your content. You can easily observe all aspects of your traffic by entering deeply in details, you will find all necessary data of your traffic including demographic stats, age range, successful keywords, etc. Studying these patterns provides you with a clear picture of what’s working on your website and what isn’t what are the most powerful keywords generating your traffic. If certain topics drive visitors to your site, you know you can increase clicks by giving users what they want.